About Us

“Before ever planting a seed you must first cultivate the soil.”
-Chinese Proverb

Our fundamental and guiding philosophy is based on this one fundamental truth: 

Our children’s behavior is a direct reflection of their needs (met or unmet) and our triggers (expressed consciously or expressed unconsciously). When we change, our children’s behavior changes. Without exception. So we provide a deep transformational experience for parents first. 

As you let go of your residual feelings and unconscious beliefs patterns left over from your childhood and the way you were parented. You are able to quickly release the old, limiting beliefs and replace them with your own empowering beliefs—the ones that will truly support your best parenting. Since the unconscious mind accounts for over 90% of our behavior, parents see a change almost immediately, even before they receive any parenting tools.

The specific tools and strategies that we do teach are grounded in the foundations of non-violent communication, emotional intelligence and the work of Dr. Bruce Lipton. 
These strategies allow parents to successfully shift out of the dominant (power over) paradigm of parenting, which creates disconnection, resentment and rebellion… to the relational paradigm of parenting which restores connection, trust and respect. 

About The Jai Institute for Parenting

The Jai Institute for Parenting was founded in 2010 by Jolette Jai and Kiva Schuler. Both passionate moms, and masterful coaches, they created a platform to empower parents all over the world to discover a means to one of the most rewarding careers available… A career as a Parenting Coach. 

Over the last decade over 250 people all over the world have graduated from our Certification Program.  
Our graduates include physicians, therapists, life coaches, and doulas. 
The certification training is a six-month journey that begins with you experiencing the work for yourself and your own family. As a coach, you can’t take others where you haven’t gone. Many of our students report that this portion of the training alone is “life changing…” “worth every penny”... and “transformational.” 
You’ll then discover how to create this same experience for the clients that you’ll serve using our unique 13-step coaching process. 
As a coach, you’ll have access to our entire parent training platform, meaning you’ll be able to provide more value in less time, and give your clients access to a curriculum that has transformed thousands of parents relationships with their children. 
Our passion is supporting our coaches to create “right sized businesses,” by ensuring that along with the skills to create transformation in the families they serve, to gain the skills of marketing and sales that work to enroll parents into their coaching practice. 

The opportunity is unprecedented, as more and more parents are desiring a new perspective on parenting, one that embodies peace and connection over dominance and control. 
And our work… works. 

Meet the Team

Kiva Schuler

Founder & Chief Empowerment Officer 

Kiva’s passion for parenting stemmed from her own childhood experiences of neglect and trauma. Like many of our generation, she had a front row seat to witnessing what she did not want for her own children. And in many ways, Jai is the fulfillment of a promise that she made to herself when she was 16 years old… that when she had children of her own, she would learn to parent them with compassion, consistency and communication. 
Kiva is a serial entrepreneur, and has been the marketer behind many transformational brands. Passionate about bringing authenticity and integrity to marketing and sales, she’s a sought after mentor, speaker and coach.

Rebecca Lydon

Director of Education

Rebecca is propelled by a vision whereby she sees children being cared for by adults who are wise, healthy, free, creative, strong, brave, and bold.
As a Social Worker, Waldorf Educator, Astrologer, 5Rhythms dance practice, Playback Theater, and life long child advocate, Rebecca is thrilled to integrate all of her skills as a certified Parent Coach and Group Trainer.
When Rebecca is not engrossed is deep soul work, she is laughing, dancing, singing and celebrating her life with her beloved, and their two children in Lawrence, Kansas.

Kelly Arzonico

Director of Enrollment

As a former school counselor and current Certified Parent Coach and Adolescent Coach for Girls, Kelly has had the opportunity to work with children of all ages and their parents.

Kelly’s goal as our Enrollment Specialist and Certified Parent Coach is to create a lifelong connection between you and your child. She brings passion, energy and empathy into your world.

Kara Jordan

Director of Operations

As a mother of two, and slightly obsessed with changing the world for the better, Kara helps people with a big mission express their message so their ideas can transform lives. With a background in wellness and coaching and an incessant learner at heart, her mission is to breathe magic into transformational ideas that will change the world.
Kara's the voice behind nearly all emails sent to Jai, as well as a key member of the development team that keeps the company running on a day to day basis. She's a student in Jai 47, and enjoys low desert gardening and home improvement in her free time.

Our Marketing Team

Danielle Mayuri

Marketing Strategist

Sophie Jane Mortimer

Content Strategist

Katie Owen

Content Strategist

Jolette Jai

Our Co-Founder and Board Advisor

Starting as a Parent Educator in Nonviolent Parenting, Jolette designed a successful Parent Coaching program in Southern California to help other parents experience the results that she was already experiencing with her own son – a deep sense of peace, connected communication, and a language that allowed him to have a high level of emotional intelligence. 

As the author of 100% Parent, Jolette’s goal was to understand how to create deep connected relationships between a parent and child, while disseminating the generational cycles of parenting that seemed only to be adding more disconnection, pain and confusion for children.

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